Lamania Home kick-off campaign

Challenge

Designing and implementing analytical and performance activities within a new premium brand Lamania Home kick-off campaign

Solution

Sales and profitability level estimate on each channel:
Google Ads/Google Shopping, Facebook Ads and Criteo 3 months ahead
Co-designing an action plan, marketing processes and their internal implementation in LaMania Home
Implementation of an advanced Google Analytics configuration using Measurement Protocol mechanism

Result

An effective kick-off online and performance campaign
Implementing an analytical system based on Google Analytics measuring sales including returns and complaints
Configurating a whole analytics ecosystem based on detailed product information sent to feeds
Creation of a reporting system in Google Data Studio