Lamania Home kick-off campaign


  • Designing and implementing analytical and performance activities within a new premium brand Lamania Home kick-off campaign


  • Sales and profitability level estimate on each channel: 
    Google Ads/Google Shopping, Facebook Ads and Criteo 3 months ahead
  • Co-designing an action plan, marketing processes and their internal implementation in LaMania Home
  • Implementation of an advanced Google Analytics configuration using Measurement Protocol mechanism


  • An effective kick-off online and performance campaign
  • Implementing an analytical system based on Google Analytics measuring sales including returns and complaints
  • Configurating a whole analytics ecosystem based on detailed product information sent to feeds
  • Creation of a reporting system in Google Data Studio