LG
![LG](https://www.betteranalyse.com/wp-content/uploads/2020/06/logo_4_medium.png)
Creating and implementing an analytics ecosystem
Challenge
- Reducing company expenses connected with regular analysis
- Creating a full analytical ecosystem and data visualization based on a few marketing and web activity tracking tools
Solution
- Advanced marketing tools configuration: Google Analytics, Adobe Analytics and social media monitoring tools
- Creating a data structure model
- Ordering various format data using VBA and Python
- Data export to data warehouse based on Amazon Redshift
- Creating interactive dashboards monitoring KPIs and creating a campaign result comparing tool in Tableau
Result
30% savings connected with ongoing reporting and improving e-marketing optimization