Challenge

• Increase in effectiveness of text and image Google Ads ‍–‍ increasing clicks-through rate without increasing display, raising conversion rate    

Solution

• Advanced text and image ad personalization based on service analysis, market research, consumer surveys and built model persons
• Creation of appropriate remarketing screenplays, text and image personalized ads

Result

After 4 months of optimization activities we obtained a 40% CTR increase and a 23% conversion rate increase. Conversion cost dropped by 19% (no brand ads included).

*Based on Google Analytics. Change measured from Jan 2018 to June 2018.