Challenge

• Optimizing Google Shopping campaign to a requested profitability level

Solution

• Action plan for communication mechanisms between customer CRM and Google Ads and Google Merchant Center in order to automatize Google Ads campaign
• Using advanced Google scripts and feed modifying for automatic Google Ads management taking into account margin levels and real compaign profitability

Result

230% revenue growth with simultaneous 29,70% reduction in cost per sale (CPS) *

*Change in sales levels and costs generated from Google Ads results from comparing profitability between two 6-month periods YoY: Jan 2020 ‍‍–‍‍ May 2020 compared to Jan 2019 ‍‍–‍‍ May 2019. Report based on Google Analytics sales data and cost calculation in Google Ads.