Google Shopping profitability increase by 77,28%

Challenge

• Optimization of Google Shopping and Google Ads campaign taking into account average margin levels resulting from advertised products

Sollution

• Creating and division of Google Smart Shopping into subcategories
• Setting break even points by margin levels of products and categories 
• Modification of product feed and ads in order to automatically display promotional products, season products, bestseller and high margin products

Result

• 77,28% (YoY) profitability increase from November 2019 to June 2020*

*Profitability increase calculated by comparing Nov 2019‍–‍June 2020 to Nov 2018‍–‍Jun 2019 profitability levels. Google Analytics data collection. Text and GDN campaigns weren’t taken into account.